A state-of-the-art professional and anti-ageing dyeing treatment that, while coloring, restructures, conditions and protects hair. Ammonia-free, PPD-free for gentle, scalp-friendly coloring without unpleasant odors. Both for professional services and home care routine.
Natural hair color, as product type, accounted for over 3/5 of overall demand for hair color in 2022.
Moreover, the majority of the consumers are concerned about any side effects which some ingredients such as ammonia might have on their hair.
Anyway, the growing awareness of the benefits of herbal colours (that are the only real natural colors), is also compared to the awareness of their low performances.
Over the years more and more people have embraced the philosophy of a «natural coloring», opting for vegan and AMMONIA, PPD free coloring options
More and more people care about the wellbeing of the environment and opt for eco-friendly and vegan solution both in cosmetic and everyday life in general.
A huge number of people suffer from skin allergies or have a particular sensitive skin, thus, they prefer opting for vegan/coloring options without allergens.
More and more people care about the overall wellbeing of the hair and try to avoid coloring containing Ammonia and Ppd, which can weaken the hair structure.
The Nouvelle laboratories have devised a blend of active ingredients that could have visible results with multiple benefits
Fermented oils
Perfect but not aggressive
Protection
Hair and color
Deep hydration and repair
for complete anti-ageing action
The olfactory pyramid Lively
Discover the fragrance
Delicate and at the same time fiery, an infatuation of citrus fruits which then lights up with spicy and warm tones of pink pepper and amber. It is the warm scent of amber that sinuously runs through the entire composition, like a caress that places its soft touch in a base of patchouli and vanilla gourmand.
TOP NOTES
Bergamot, Grapefruit, Lily of the Valley, Amber, Pink Pepper Berries
