Nouvelle is the leading brand in haircare evolution.
Our R&D labs have had an influential breakthrough discovery in
terms of ingredient technology and design, making it the most
avant-garde brand to use these innovative formulation methods.
The discovery: the concept of the most advanced and state-
of-the-art scientific biotechnologies that act at a molecular
level on the hair’s innermost structure, utilizing GAGs
(Glycosaminoglycans) derived from fermented mushrooms, which
boost the protective and repairing effects of a specific plant-based
protein complex (rice and pumpkin) developed specifically for the
Genius Repair range, creating our unique repairing Genius Bio-
Complex, for complete hair repair.
This revolutionary repairing action is unprecedented in haircare,
as the combined active ingredients act deeply on the disulphide
bonds within the hair, not only repairing these bonds, but
multiplying them, improving the hair’s integrity and structure
exponentially.
