When talking about hair care and health, we increasingly refer to the need for frequent washing: on one hand, the atmospheric pollution that quickly dirties hair and, on the other, the sweat of the epidermis, considering the increasing popularity of gyms or, more generally, a frenetic lifestyle and one which includes sports amongst the main set weekly appointments. Last but not least, there is also the need to always be impeccable, with a perfumed, clean, and bouncy head of hair. Faced with this kind of scenario, it is obvious that there is a growth in demand for products for daily use, but which are, at the same time, delicate and not harmful to skin or hair.
