Nowadays, keratin hair straightening treatment is one of the most popular treatments on the market and is aimed at a varied public: from very curly hair to smooth hair with a tendency to frizz that just needs a touch of softness and silkiness.
In addition to the need for a chemical straightening treatment, there is also a strong demand from the end consumer for a simple and compact maintenance routine that increases the durability of the results obtained in the salon. The Nouvelle laboratories have devised a cutting-edge straightening treatment that is absolutely safe and supported by a routine of high-performance maintenance products.
