Curl me up

The Nouvelle laboratories have created a range of seven specialized products designed for the treatment and care of curly hair, which naturally tends to be frizzy, dry, and unruly. These vegan products are infused with fruity and floral notes that envelop you, using a powerful blend of ingredients that combine nature and advanced technology to exert a powerful hydrating and disciplining action, resulting in well-defined curls with a soft texture.

Curl me up: the market

The current social landscape consists of consumers with a multitude of different overlapping needs and interests that make each individual unique. This means that the beauty industry must also consider the different facets of individual consumers, creating specialized products and services that take the personal sphere into account along with various related aspects such as cultural, geographical, spiritual, and genetic influence.

7 Results

Curl me up's active ingredients

JOJOBA OIL

QUINOA SEED EXTRACT

RICE AMINO ACIDS

Curl me up's olfactory pyramid

Discover the fragrance

  • TOP NOTES
    Bergamot, Mandarin, Pear, Plum
  • HEART NOTES
    Orange blossom, Jasmine, Tuberose
  • BASE NOTES
    Ambergris, Cedarwood,
    Sandalwood, Vanilla